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Language of COVID: Part 2: The Retrospectoscope and De-bubbling!
Rats! The moment you think you've covered everything and, lo and behold, along comes a load of words that you missed first time round. A...
The language of 2020!
It's the last day of the year and time for a nostalgic look back on the language of 2020 - the year of the beast! Yes, the beast - the...
S is for Shockvertising, Shrinkflation, Storytelling and Sacred Selling
And so reach the letter S in our reverse anti-marketing alphabet. I should quickly say that S is the stuff of dreams for the...
Trust-based stuff, the Truth and the Toilet Roll!
Yes, it's the turn of the letter 'T' in the terrible, tantalising, twisted and thankless world of anti and postmodernist marketing. (This...
U is for... Urban Street Talk
OK, I'm no expert on this, as you are about to see. It'd be banging if I were. But I ain't... like. But I can look on and wonder....
V is for Vlogging, Viral and Value...
The original vlogger? (my father in the 1990s) - OK not a video, but he did use a mike, a tape with music and lots of his own edited...
W is for WACKAGING in the Z-A alphabet of anti-marketing!
Having negotiated the choppy waters of X,Y and Z, we have now reached the calm ocean... and the letter W in the weird, wacky, wonderful...
The anti-marketing alphabet reaches... X
Having done Z and Y, it's now the turn of the third impossible letter of the alphabet - X. There are not that many business words that...
Marketing Yoda
One of the Yoda franchises - Lego Yoda with brick light sabre! When embarking on the slightly risky venture of a complete Z-A of...
Back to anti-marketing with a vengeance!
OK... so anti-marketing is not everyone's cup of tea, but there have been a few requests for me to expand on this topic here. Honestly....
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